What Is Aswaaqo? The Pakistani App to Order From Shops Near You and Sell Online
Written by Content Manager, Aswaaqo Team · · Updated · 4 min read
In short
Aswaaqo is a Pakistani app and website that connects people with local shops near them. Customers order groceries, food, medicine and more for delivery, pickup or in store and pay cash. Shop owners get a free store page plus tools for orders, POS billing, digital khata (udhar), expenses, offers and delivery riders.
Aswaaqo is a Pakistani platform whose name comes from the Arabic word aswaq (أسواق), meaning "markets" — the plural of souq (سوق), the word for a bazaar that people across Pakistan already know. The idea is simple: all the markets around you, in one app. Aswaaqo is a platform that brings the shops in your area online. It has two sides: an app and website where customers order from local shops near them, and a set of business tools where shop owners sell online and run their shop from one phone.
What can customers do on Aswaaqo?
If you live in Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or any other city, Aswaaqo shows you the shops around you — not a far-away warehouse.
- Find shops near you. Search by name, browse categories, or turn on Near me to see places within 15 km.
- Order three ways. Delivery to your door, Pickup from the shop, or In-Store while you are standing at the counter.
- Pay cash. Pay the rider on delivery or pay at the shop. No card needed.
- Track live. See the rider on a map with the expected time, and call them if needed.
- Chat with the shop. Ask about price, stock or a product before you buy — with text, photos or voice notes.
- Use vouchers. Shops and Aswaaqo send vouchers that you apply at checkout.
Read the full walkthrough: How to order groceries online in Pakistan with cash on delivery.
What can shop owners do on Aswaaqo?
Most small businesses in Pakistan run on trust, a register and WhatsApp. Aswaaqo gives them a proper online presence and the tools to run the shop without hiring a developer.
| Tool | What it does |
|---|---|
| Store page | Your own page at aswaaqo.com/your-shop-name with logo, products, hours, map and reviews |
| Orders | Accept delivery, pickup and in-store orders with a timer and status updates |
| POS billing | Make bills for walk-in customers, print receipts, scan barcodes and print price stickers |
| Digital khata | Record udhar (credit) and payments for regular customers |
| Expenses | Track bills, staff and salaries |
| Offers & vouchers | Run discounts on the whole store or chosen items, send vouchers to customers |
| Delivery | Set delivery zones, fees and times, and manage your own riders |
| Reports | Sales, orders, expenses and visitors with a date filter, printable |
Restaurants also get table management with QR codes for reservations. See how to sell online in Pakistan for the step-by-step setup.
How does Aswaaqo work, step by step?
- A business creates a listing with its name, category, location, phone and opening hours. It goes live quickly.
- Aswaaqo displays it cleanly with a profile page, live map, products and ratings.
- Customers discover and order — or call, chat and get directions.
- The shop accepts the order, prepares it and either hands it over or sends a rider.
- The customer gives a 4-digit order code to complete it, so orders cannot be marked done by mistake.
Is Aswaaqo safe and trustworthy?
Businesses can earn a verified badge by submitting their CNIC, which the Aswaaqo team checks by hand. Customers sign in with a Pakistani mobile number and a one-time code, and every order shows the shop's reviews from real buyers. Learn more in how to get the verified badge.
How is Aswaaqo different from big online marketplaces?
Big marketplaces ship products from warehouses across the country. Aswaaqo is built around the shops already in your neighbourhood — the kiryana store, the bakery, the pharmacy, the restaurant down the road — so orders arrive faster, you can pick up on the way home, and the money stays with local businesses.
How to get started
- Shoppers: open aswaaqo.com or download the Aswaaqo app, enter your mobile number and start browsing stores near you.
- Shop owners: add your business — it takes a few minutes and starts with a free trial.
Have a question? See the Help & FAQ or contact the Aswaaqo team.
Frequently asked questions
What does the name Aswaaqo mean?
Aswaaqo comes from the Arabic word aswaq (أسواق), which means "markets" — the plural of souq (سوق), a bazaar. It reflects the idea of bringing all the markets and shops around you into one app.
Is Aswaaqo free to use for customers?
Yes. Downloading the app, browsing shops and ordering is free. You only pay for what you buy, plus any delivery fee or service charge shown at checkout before you place the order.
How do I pay on Aswaaqo?
Orders are paid in cash — to the rider on delivery, or at the shop for pickup and in-store orders.
Can I add my shop to Aswaaqo?
Yes. Any shop, restaurant or service business in Pakistan can add itself in three steps from the Aswaaqo app or business.aswaaqo.com. New businesses start with a free trial.
Is Aswaaqo available in Urdu?
Yes. The app and website work in English and Urdu. You can switch the language in Settings.
Which cities does Aswaaqo work in?
Aswaaqo works anywhere in Pakistan where shops have listed themselves. Turn on Near me to see shops within 15 km of you.
Keep reading
- How to Get the Verified Badge on Aswaaqo (CNIC Verification Guide) — To get the verified badge on Aswaaqo, open My Business, go to the Verified tab, upload clear photos of the front and back of your CNIC and tap Submit for Verification. The Aswaaqo team checks it by hand, usually within 1 to 2 business days. If it is rejected you see the reason and can resubmit up to 2 times.
- How to Order Groceries Online in Pakistan With Cash on Delivery (2026 Guide) — To order groceries online in Pakistan with cash on delivery, open Aswaaqo, sign in with your mobile number, turn on Near me to see kiryana and grocery stores around you, add items to the cart and choose Delivery. You pay the rider in cash when the order arrives and can track them live on a map.
- How to Sell Online in Pakistan: Free Step-by-Step Guide for Shop Owners — The easiest way to sell online in Pakistan as a small shop is to list your business on a local platform like Aswaaqo instead of building a website. You add your shop name, category, location and hours, upload products, and customers nearby can order for delivery, pickup or in store and pay cash. It starts with a free trial and runs from your phone.